The event attracts near and far localities, enterprises, industrial manufacturers, handicraft industry manufacturers, craft villages, service and trade units of economic sectors. With over 300 booths, the fair is divided into 3 sections. They are the exhibition and introduction section of the Department of Industry and Trade, Industry Promotion Centers of provinces/cities in Central Highlands and across the country (30 booths); the exhibition and introduction section of enterprises and rural industry units in Central Highlands and across the country (170 booths); trade - services section where trade - service products and necessities are exhibited (100 booths).

The Fair aims to introduce, promote the images and economic achievements of Thua Thien Hue province and other provinces and cities in Central – Central Highlands region. This is also a chance to connect manufacturers with businesses and investors, creating the favorable conditions to speed up the development of production and trade, as well as attracting the partners and businesses to cooperate and invest in Thua Thien Hue province.

This is also an opportunity for units and businesses to participate in the study fair, exchange experience of organizing, administration of production, associating production and finding consumer market,... 

The main activities take place at this fair, including introduction of achievement in developing industry and trade,  especially in the field of rural industrial product development, traditional trades of localities in the region; introduce and promote products, create conditions for investors, businesses, organizations and individuals to explore the potential of investment cooperation and trade promotion